It's another move in the growing counter-reformation against metrosexuality, here labelled "mantropy" - as in, metrosexuality is causing male virility to wane. I cite it here singularly for it's lad-lit element:
Andy McNab, the forAndy McNab, the former SAS officer and best-selling novelist, said there was already evidence that some men were reconnecting with their masculinity in a bid to make themselves more attractive to women.
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